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HTC
2017/09/23 14:00:18瀏覽409|回應0|推薦6

The chairwoman of HTC, Ms Wang Xuehong, announced the other day that she decided to sell a part of HTC smartphone business, including R & D team, and the intellectual property thereof to Google for 1.1 billion dollars. 

HTC was the first smartphone I'd ever had.  I don't remember when I bought the phone, but I do know its lifespan in my hand had only three years.  I didn't blame it on HTC because it was once the only successfully marketable Chinese brand in the world.  But Taidu media and many a netizen thought HTC was under a curse that Ms. Wang once proudly said in public that her product is a Chinese brand, thus they said people of Taiwan eventually forsook HTC so as to make the brand meet its doom today.  How could those people be so idiotic!

According to a lot of analyses from either Taiwan or Mainland, the root cause of HTC's failure was due to its erroneous strategies: HTC failed to build up a stronghold for it products in China's Mainland, the world's biggest market.  Why didn't HTC?  Mainly because it adopted wrong pricing policy, thus inaccurately positioned itself in the keenly competitive market.  But I guess if Ms. Wang insisted on what she had said that HTC is a Chinese brand, or firmly claimed that Taiwanese brand is also a Chinese one, then Mainlanders might have forgiven her and continued to support HTC products; unfortunately, she didn't.  (Certainly, she should be able to provide the products with better quality at more competitive price; that was essential.)  

A giant from tiny island just couldn't get over the behemoth on the other side of the strait.        

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