今年海外教育研習

地點在北京交大

是每年必修的學分

教授帶團

學長姐贊助參加--精神上有依靠

也是EMBA的畢旅

Day	Date	Destination	Highlights
1	7/26	Beijing Capital International Airport	The construction of the airport is a good example of its kind, but the connections of different terminals need improving.
2	7/27	Beijing University of Posts and Telecommunications & Beijing Jiaotong University	Beijing University of Posts and Telecommunications is one of the 64 key advanced schools. Beijing Jiaotong University, founded in 1909 and participating in the construction plan of Jingao Railway and Qingzang Railway, is a school of glorious history.
3	7/28	Beijing Cathay Life Insurance	By participating in the morning meeting of Cathay Life, we learned about its present market analyses and future propects.
4	7/29	Zhangjiakou & Wanquan County	The visit to Zhangjiakou Inspection Center, we learned about the country’s progress in food safety and quality. Also, the visit to XiShan Industrial Area, we appreciated the strength of the Western North development and impressed with the infrastructure in Wanquan. Further, the visit to Kuenyuan Wind Power inspired us with its potential of green energy.
5	7/30	Zhangjiakou & Neimenggu	We mounted on the Great Wall of China to appreciate the wonderful combination of historic sites and tourism industry.
6	7/31	Zhangjiakou & Chicheng	I experienced a collection of natural delights including the pastry landscape of Chicheng Wuhuacaodian, the primitive forest of Heilongshan, and the resort of Hangu Hot Spring. The Cultural Center of Chinese Three Ancestors was a fine display of typical Chinese architecture.
7	8/1	Zhangjiakou & Chicheng & Beijing	The “798 Art Center,” composed of galleries, studios and cafes, successfully merged art into life. I also got a different viewpoint toward contemporary Chinese history from the visit to the Military Museum.
8	8/2	Beijing	The visit to National Palace Museum aroused my reminiscences of the Chinese history and the rise and fall of the Chin Dynasty.
9	8/3	Beijing Silk Street	I was surprised to find that the “street” was actually a building, where I witnessed the vigor and potential of Individual business.

 回想此次海外研習之旅，參訪北京郵電大學、北京交通大學、北京國泰人壽北京分公司等--，深刻體認，大陸學術機構企圖與世界接軌的毅力與決心。誠如北京郵電大學管理學院副院長賈教授懷京，暨北京交通大學理工學院處長許教授宙峰演講中，可以感受到大陸學術界的自信，將管理與工程的專業知識（know-how）發揮到極限，學以致用；在大陸產業面與公共工程領域，營造出現代化的氛圍與利基，我們從資訊上得知，大陸實施家電下鄉、GDP保八等--，可以驗證大陸的高校教育與產業結合的程度，可做為台灣在金融大海嘯之後，大學產學合作之參考。

在薄院長和大俠晏老師率領之下，2009年夏天，參訪北京國泰人壽北京分公司，深刻體認台灣西進的產業，創業維艱，外資進入大陸，落地生根、開枝散葉誠屬不易，眼見北京國泰人壽北京分公司的成長茁壯，其中的奧秘—首先，要了解地區市場的性質與利基，其次，地區市場的利基隨時要做有效的調整，而非單單複製台灣成功經驗，最後，廣結善緣，在大陸的處女市場中，開創屬於台商的一片天空。

在張家口食品質量安全監督檢驗中心，討論毒奶事件；相信落實食品檢驗，做好把關工作，將是大陸洗刷製造黑心食品污名化的契機。

快馬加鞭馬不停蹄的參訪--張家口西山產業專區、坤源風電有限公司、赤城縣五花草甸草原風光、黑龍山原始森林、寒谷溫泉、中華三祖堂教育文化園區、798藝術中心等--，親身體驗，一個國家產業發展用心經營的重要性，從政策面、技術面、行銷面等，講究多面向的整體行銷策略，從顧客滿意（CS）的觀點切入，將可以創造產業的利基與綜效。