Starbucks Coffee Company and Dong Suh Foods Company today launched the latest ready-to-drink (RTD) coffee beverage in South Korea. Starbucks Discoveries® coffee drink is a fresh, ready-to-drink chilled cup coffee featuring the high-quality coffee customers expect from Starbucks. 驚! 星巴克也來賣現成咖啡(RTD)了呀

The Starbucks Discoveries® coffee drink will initially be offered in two flavors, Seattle Latte and Milano Espresso, and are available today in the refrigerated cases of convenience stores, supermarkets and hypermarkets. Starbucks Discoveries® coffee drink is made fresh and is kept refrigerated, with a short, 14-day shelf life, one of the shortest on the market today. 如果英小姐去南韓旅遊的話，也可以在便利超商冰箱裡買到星巴克咖啡捏；只是保存期限還真短，只有兩個禮拜而已 

The name “Starbucks Discoveries®” was inspired by Starbucks coffee buyers who travel the world looking for the highest quality arabica coffee available. Starbucks Discoveries® Seattle Latte is named after the birthplace of Starbucks; Starbucks Discoveries® Milano Espresso is named for the Italian city, honoring the development of the first espresso maker and also an important part of the inspiration for Starbucks coffeehouses. 每出一種產品就要多一個名字，準是行銷手法沒錯。話說回來，這個名字也頗有吸引力的：發現星巴克!  

“Starbucks Discoveries® coffee drink allows us to bring the Starbucks Experience to our customers wherever they are. Starbucks Discoveries® coffee drink is a high-quality coffee beverage, crafted with care and attention to detail that our customers have come to expect from us,” said Jamie Ledford, managing director – North Asia, Starbucks Global Consumer Products. “Expanding into this new channel in South Korea helps to strengthen the Starbucks brand and reinforces our reputation for innovation, coffee quality and expertise.”