bricks and mortar                                         實體店面

Brick and mortar businesses are companies that have a physical presence and offer face-to-face customer services. This term is used to contrast with an Internet-only business such as an online shop.

brick 是「磚塊」，mortar 是「灰泥」，brick and mortar business 指的是有真正店面和提供顧客面對面服務的公司。這個詞是用來與只靠網際網路做生意的網路商店做對比。

A: Sir, as your company’s vice president I really advise you to close all these stores and only sell our products on-line.

B: But if we do that our customers can never visit to see our products or talk to our salespeople face-to-face.

A: True, but it would save us a lot of money by not having to operate so many stores and pay so many salespeople.

B: No. We are an old fashion bricks and motor business and I want us to stay that way.

A: 老闆，身為公司的副總裁，我衷心建議您收掉所有的店面，只在網路上賣我們的產品。

B: 但是如果這麼做，我們的顧客就永遠不能親眼見到我們的商品，或者和業務員面對面說話了。

A: 是沒錯，但是不需要經營這麼多的店面及付錢給這許多的業務員會幫我們省下很多錢。

B: 不。我們是家傳統的實體企業，而我想要維持這樣。

例句

1. As a high-end furniture store we always have to maintain brick and mortar locations because our customers want to touch and feel the product.

身為一家高級的家具店，我們必須維持實體據點，因為我們的顧客喜歡觸摸及感覺我們的商品。

2. I don’t trust these on-line companies unless they have a brick and mortar location nearby.

我不信任這些網路公司，除非他們在附近有實體商店。

單字及片語

vice president 副總裁；副董事長

operate (v.) 經營；營運

old fashion老派的；守舊的

high-end (adj.) 高檔的；高層次的

maintain (v.) 保持；維持