cold calling                      推銷電話；陌生拜訪

A salesperson that makes a phone call or visit to a buyer when the buyer is not known to the salesperson and is not expecting to speak to him or her.

cold calling指的是業務員打電話或拜訪陌生的潛在買主，而且此潛在買主並不知道會被此業務員打擾（也通常不期望被打擾）。業務員常需要拿著一長串的潛在客戶名單逐一打電話推銷產品，他們所打的電話便稱為 cold call。cold call 也可以是業務員親自拜訪陌生客戶的舉動。

A: I am exhausted. I must have visited every company in the city trying to sell this office furniture.

B: Did you make any sales?

A: No. No one bought anything and all the people I talked to were mean and rude.

B: I totally understand. Cold calling is the worst.

A：我累斃了。我應該已經拜訪了這城市的每間公司，推銷這辦公室家具。

B：你有賣掉任何東西嗎？

A：沒有。沒有人買任何東西，而且我拜訪的人都很刻薄，也很無禮。

B：我完全瞭解。陌生拜訪最討厭了。

例句

1.      Our sales manager expects us to make 30 to 40 cold calls a day.

我們業務經理期望我們一天打30 到40 通的推銷電話。

2.      “OK, here is a new list of potential customers. I want you to start cold calling these people right away.”

「好，這個是潛在客戶的新名單。我要你馬上開始打推銷電話給這些人。」

單字及片語

exhausted (adj.) 精疲力竭的

furniture (n.) 家具

sales (n.) 銷售（額）

mean (adj.) 刻薄的；討厭的

rude (adj.) 無禮的；粗魯的

potential (adj.) 潛在的

right away 馬上