「很遺憾，不過這是事實。有了小孩真的會改變你對這些事的看法。我們出生，短暫活在世上，然後逝去一直都是這樣循環的。科技沒怎麼改變過這個循環，如果有任何影響的話。」

“I’m sorry, it’s true. Having children really changes your view on these things. We’re born, we live for a brief instant, and we die. It’s been happening for a long time. Technology is not changing it much -- if at all.”

「設計這個詞本身很有趣。有些人認為設計是指看起來怎麼樣。但如果更深入觀察，設計實際上和東西怎麼運作有關。Mac的設計不是在它的外觀，雖然那是一部份的內容。Mac的設計主要是在考慮它怎麼運作。要把某件東西真正設計好，你必須徹底了解它，掌握它真正的本質。你必須熱心投入，才能徹理了解某樣東西，消化它，而不是囫圇吞棗。大部分人並未花時間這樣做。」

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it.You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.

「對這樣複雜的東西來說，透過焦點團體來設計產品是非常困難的。很多時候，除非看到東西，否則人們是不知道他要的是什麼。」

“For something this complicated, it’s really hard to design products by focus groups. A lot of times,people don’t know what they want until you show it to them.”

「我們把螢幕上的按鈕做得很漂亮，美到你會想要舔舔看。」

“We made the buttons on the screen look so good you’ll want to lick them.”

當海盜比加入海軍有趣多了！

“It’s more fun to be a pirate than to join the navy.”

「這輩子幫我作人生大抉擇的最重要助力，是時時記住我將不久人世。差不多每一件事物：一切外在的期望、一切對困窘或失敗的恐懼，凡此一切在死亡面前都消失泯滅，只有真正重要的留下來。」

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything -- all external expectations, all pride, all fear of embarrassment or failure -- these things just fall away in the face of death, leaving only what is truly important.”