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MONEY, WEDDING, NETFLIX: YOUR NEED TO KNOW ON SOPHIA AMORUSO
2017/04/06 17:04:49瀏覽3|回應0|推薦0

Sophia Amoruso is the kind of scary-cool woman who knows where your shoes came from, how much they cost, and she hates them. She is the founder and former CEO of online fashion behemoth Nasty Gal, which at one point was turning over $300million a year. She is a hugely respected figure in business, fashion and soon in entertainment - her Netflix series, Girlboss, drops on 21 April. She's executive producer, naturally, and we’re very excited about watching it.

Who is Sophie Amaruso?

Amoruso is a 32-year-old businesswoman from California, and is thought to be one of the world’s most successful self-made businesswomen. She had a tricky time as a teenager, dropped out of school after being diagnosed with ADD, and lived a nomadic lifestyle, dumpster diving and shoplifting - she describes her younger self as a “stinky little girl”. When she was 22 she started an eBay account to sell vintage and retro clothes, and it all started from there.

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She swiftly became a pro at working out how to boost the price of a garment as much as possible by making the pictures as good as possible - selecting the exact right model in the exact right pose and making everything look as sellable as possible. She was kicked off eBay in 2008 - she was accused of diverting traffic away from eBay by using MySpace to message customers. Other users also accused her of shill bidding (where you artificially increase prices by getting friends or family to bid on your lots) which she denies.

After leaving eBay, she founded her own website which went on to make huge money. Nasty Gal filed for bankruptcy after Amoruso stepped down as CEO in 2015, suggesting that her sway at the top of the company was one of the big reasons Nasty Gal was such a huge success.

When di0d Sophia Amaruso become famous?

She published her memoir #Girlboss in 2014, which went on to become a bestseller. In the book (which is quite gripping) she talks about the incredible graft it took to get her where she is. There’s a story there about the work she took to get the exact right button to sew onto a vintage Chanel jacket that really makes you stop to consider the almighty effort on which Nasty Gal was founded.

What’s her Netflix Series GirlBoss about?

It's loosely based on her life starting up Nasty Gal and the encounters along the way. Amoruso is played by Britt Robertson, and it’s by Pitch Perfect writer Kay Cannon and executive produced by Charlize Theron. In the recently released trailer Amoruso’s on-screen persona kind of looks like a nightmare, but she’s making money so I guess that makes it ok? And the trailer shows her crying a couple of times. Which makes her relatable?

What’s she doing since she stood down from Nasty Gal?

She’s been working on a new form of activism. In March, she organised a 'Girlboss rally'. The event was aimed at women and was billed as an opportunity to improve in areas “from marketing and brand building to getting paid and quitting jobs, health & wellness, sexuality and more, it will be a day filled with actionable takeaways. 10% of all ticket proceeds went to the Girlboss Foundation, which gives grants to women in creative industries

Her wedding was a big deal - what happened?

Amoruso married musician Joel Jarek Degraff in a super-fancy wedding at the Paramour Estate, LA, in 2015. They drew criticism from some commentators, who pointed out that a lot of the gifts they requested were a little on the expensive side considering Amoruso’s abundant wealth. Martha Stewart Weddings gave the wedding day the comprehensive coverage you might need - everything from flowers, to the three-tiered cake of cheese, to the design of the invitations.

The couple divorced in 2016, and according to TMZ they had a vv detailed prenup and he came away with none of Amoruso’s assets.

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