In todays digital age, new technologies are emerging. With many new technologies in information exchange, customer interaction, and data storage, it has caused a new impact on the traditional business environment. We summarize it as three modernizations

Digitize information exchange, digitize customer interaction, and digitize data storage. In order to respond to the new digital environment and better adopt digital tools, how do companies need to establish a digital-first paradigm?

Digital marketing comes first. Enterprises should take digital marketing first, and coordinate traditional marketing with digital marketing in order to adapt to the current digital-first consumption era. Only in the series of consumer decision-making process can consumers output the right marketing information at the right place and at the right time.

To build a digital marketing path, companies must build a digital-first marketing path and form a digital network-based marketing network.

Create engaging digital marketing content. Companies also need to build dedicated teams and invest in professional resources to create attractive digital marketing content.

What are the steps for companies to communicate with customers? Digital technology provides an unprecedented opportunity for companies to communicate with customers and potential customers.

Households have more in-depth communication and build closer brand relationships. Enterprises should use richer interactive methods to cultivate brand affinity. To address the issue of increasing customer engagement, Googles research team launched a research project. The research results found that the entire process from exposure to participation includes four steps: user selection, interaction, sharing, and conversion.

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