It is difficult to understand the true face of SEO professionals from interviews alone. "He pointed out that it may take several months to realize that you may have made a hiring mistake.

Interviewers cannot know anything about SEO. "In addition, search engine optimization (SEO) candidates may recite the excellent performance of SEO trivia in interviews, such as remembering the names of algorithm updates or listing new Google features; but this does not mean that they will interact with customers Communicate, solve problems, formulate the right strategy, and know how to understand from the data or be able to focus on the most important goals and objectives of the client. "Lei said.

The interviewer must be knowledgeable and able to fully evaluate the candidates response. If you do n’t have these skills internally, consider hiring someone who can help with the review process.

Communication is as important as communication. Bowman said: "I am a loyal supporter of Bradford Smarts 4-hour interview process," he pointed out that the entire interview does not need to be conducted in full or by the same person at a time. She said: "The key is that the questions you ask can reveal their behavioral patterns. I can also show the model and ask them to tell me the SEO requirements-of course, you need to know what they should be so that you can judge if they are missing anything."

In addition to answering knowledge-based questions, you can also ask job candidates to explain case studies of work they have done in the past and ask to see the deliverables they have created. "Using this method, I received deliverables plagued by seemingly qualified candidates with spelling and grammatical errors. These candidates did not include such errors in their resumes. Ray said:" The more you can get The candidates SEO method information, the better. "

More interested in what that person came up with and how they effectively communicated the plan. Tan said. He also recommended that employers assess the effectiveness of potential employees in communicating the value of their work to the business.

Many SEOs have not yet mastered the ability to express good and write in an administrative / authoritative tone of the corporate environment. "Finally, this puts the SEO team in a suffocating state in the organization, rather than gaining support in order to gain the visibility of other departments and win their respect-both are critical to SEO success, because in the final analysis, the SEO team directly Moved very little leverage which will actually improve SEO. "

Demonstrate skills. Tan also created an "homework assignment" related to the specific role she wants to fill.

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