論文中翻英對照：

論文題目：消費者對自有品牌品牌形象、促銷活動及顧客忠誠度之研究──以統一超商7-SELECT為例
Thesis:A Study on Private Brand Image, Promotions and Customer Loyalty - Taking the President 7-11 Chain Stores for Example
   
摘要
國人生活水準與消費型態漸漸提升及改變，消費者漸漸從重視商品的價格轉而更希望店家能提供更佳的品質及服務。因此，自有品牌在零售業發展日趨普遍，零售業銷售自有品牌產品已成為一個趨勢。
Abstract:
With the gradually upgrade and change to living standard and consumption patterns of local people, consumers gradually shift their emphasis on commodity prices to better quality and service.  Therefore, the business of private brands has been widely popular.  The private image of retail sectors has become a novel trend.