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破解馬週記 網友嘗鮮助行銷
2009/07/21 14:02:51瀏覽120|回應0|推薦1

馬總統的網路治國週記被網友踢爆有未來版,引起網友的高度興趣,以及蘇貞昌的噗友會,宣告台灣的政治行銷進入新時代。

從過去廣播電視到網路時代,政治行銷採用新媒體並不是新鮮事,政治人物也常常操弄媒體的特性製造親民假象。如率先大量採用電視競選廣告的一九五二年美國總統候選人艾森豪,一系列「艾森豪回答美國民眾」廣告,讓人誤以為是在市民會議中即席回答民眾問題,就被踢爆影片根本是在攝影棚拍攝剪接,並且艾森豪從來沒見過那些扮演提問民眾的臨時演員。但艾森豪仍成功轉變他嚴肅的軍人形象,獲得民眾和媒體的支持。

相較之下,艾森豪的競選對手、後來曾任美國駐聯合國大使的史帝文生則認為,選總統又不是在賣肥皂,競選廣告是在考驗選民的智慧。然而,潮流所趨,史帝文生再度參選時,還是拍了競選廣告,不過他在廣告中強調:「你會很訝異,這裡的攝影機、燈光、滿地的纜線等許多的東西,是你看不到的……我很高興能藉著電視,從我的書房直接向數百萬的民眾談話,但我不會被它寵壞,因為我無法傾聽你的問題、希望和恐懼。所以,我還是會走出去,與你親身接觸。」政治人物在使用新媒體時,應有如此體認。

民眾對於新政治行銷工具的認知,也許就像是哈利波特對於魔法世界的初體驗,他在前往霍格華茲魔法學校的火車上,蒐集到第一張「青蛙巧克力」附贈的知名魔法師卡,上面是魔法學校校長鄧不利多肖像,但哈利波特很吃驚的發現,不一會兒肖像就不見蹤影,衛斯理榮恩解釋說:「你總不能期待他整天都掛在上面吧!」

在政治行銷的網路世界裡,你同樣不能期待政治人物隨時在線上,或是親自和他的粉絲噗浪、推特,但就算是老套的政治訊息,卻可以被網路新媒體不斷的轉載傳遞,將時空無止境延伸。

因此,被破解的未來版治國週記,反而會引起性喜嘗鮮的網友一再傳閱,行銷傳播的效果遠遠超過總統府的想像;這位主動傳遞治國週記的網友,正扮演著府方行銷活動的「意見領袖」或「資訊代理人」角色。而未來的公共事務訊息,正需要這些網路志工,讓年輕族群、宅男女也能對政治訊息產生興趣,將有助於民主參與。


Sociology is a broad discipline in terms of both methodology and subject matter. Its traditional focuses have included social relations, social stratification, social interaction, religion, culture and deviance, and its approaches have included both qualitative and quantitative research techniques. As much of what humans do fits under the category of social structure or social activity, sociology has gradually expanded its focus to further subjects, such as the study of the media, health disparities, the internet, and even the role of social activity in the creation of scientific knowledge. The range of social scientific methods has also been broadly expanded. The cultural turn of the 1960s brought increasingly hermeneutic and interpretive approaches to the study of society. Conversely, recent decades have seen the rise of new mathematically rigorous approaches, such as social network analysis.



Thank you for your interest in Dancer Publishing, the fastest growing multimedia network for dance. Whether you want to reach a targeted segment or the entire spectrum of the dance community, we will connect you with your customers. Take a look around at our online media kit and feel free to direct any questions to the contact info listed on the left.





Avoiding remaining our own worst enemy, and providing ourselves with an environment where we are able to respect each others equality through taking the initiative to use our advancing wisdom and abilities to guide our civilization to its highest potential for all time. However, don't vote for me, I'm only trying to tell you how you should run the whole shebang. It is you that must learn to lead yourselves: rather than be led to an untimely end, like a herd of sheep. Probably we should arrange to have weekly gatherings and use modern communication devises as we do in the present, to convert us from our present national, political, and religious conflictions, to bring us to the bountifulness that a species that is one of mind and purpose can provide for itself.



In baseball statistics, earned run average (ERA) is the mean of earned runs given up by a pitcher per nine innings pitched. The ERA tells the average number of runs a pitcher would surrender over the course of a full game had he been kept in for the full nine innings. It is determined by dividing the number of earned runs allowed by the number of innings pitched and multiplying by nine. Runs resulting from batters who reach base on an error (even a pitcher error) and later score are called unearned runs, and do not count toward ERA.



ASCII includes definitions for 128 characters: 33 are non-printing control characters (now mostly obsolete) that affect how text and space is processed; 94 are printable characters, and the space is considered an invisible graphic. The most commonly used character encoding on the World Wide Web was US-ASCII until 2008, when it was surpassed by UTF-8.



Light of a specific wavelength that passes through the gain medium is amplified (increases in power); the surrounding mirrors ensure that most of the light makes many passes through the gain medium, being amplified repeatedly. Part of the light that is between the mirrors (that is, within the cavity) passes through the partially transparent mirror and escapes as a beam of light.



Visual Studio includes a code editor supporting IntelliSense as well as code refactoring. The integrated debugger works both as a source-level debugger and a machine-level debugger. Other built-in tools include a forms designer for building GUI applications, web designer, class designer, and database schema designer. It allows plug-ins to be added that enhance the functionality at almost every level - including adding support for source control systems (like Subversion and Visual SourceSafe) to adding new toolsets like editors and visual designers for domain-specific languages or toolsets for other aspects of the software development lifecycle (like the Team Foundation Server client: Team Explorer).

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