這就是業界老鳥眼中看到的世界。但我所看到的世界不一樣。另方面,體育用品店也有進這款DVD的理由,他們除了想做結束社團活動後回家路上的男學生的生意,也想做其他顧客的生意,比如說女性顧客。《THIS IS IT》可成為他們的強力武器。
在那之前,我在日本adidas做業務,要和體育用品店交涉不是問題。我不斷開拓新通路,讓《THIS IS IT》賣得嚇嚇叫。當然,不是單純把它在店裡擺出來,還利用巨幅海報與數位看板做連動促銷,成功引發一種社會現象。《THIS IS IT》總銷售量突破200萬張,一直到現在都還在賣。(本文摘自三采文化《新通才:下一波生存者》)
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