MARTINI® launch glamourous MARTINI® WORLD PREMIERE PARTIES

together with Working Title Films

MARTINI® will bring some additional glamour to the premieres of a number of Working Title’s major new cinema releases, and on March 23 will host its first WORLD PREMIERE PARTY following the

MARTINI® Terrazzas will also play host to the MARTINI® WORLD PREMIERE PARTIES for a number of other forthcoming Working Title releases which include Paul Greengrass’ Green Zone starring Matt Damon; Beeban Kidron’s Hippie Hippie Shake starring Sienna Miller and Cillian Murphy and Joe Wright’s The Soloist starring Robert Downey Jr. and Jamie Foxx.

 “We are delighted to have this new association with MARTINI® who have also had a strong link with film for many years.  We have a very exciting year ahead for Working Title with a number of big releases and we are looking forward to premiering these films in a number of countries around the world,” said Tim Bevan and Eric Fellner, co-chairmen of Working Title.

Working Title is one of the largest producers of feature films outside of Hollywood today, with 90 films that have grossed more than $4.5 billion worldwide to it’s name including Four Weddings and a Funeral, Fargo, Love Actually, Billy Elliot, Atonement and Mr Bean’s Holiday.  Working Title is part of Universal Pictures.  

“Working Title has produced some of the most memorable movies of the last 20 years,” said Pascal Maiziere, MARTINI®’s global brand director. “MARTINI® has a long, natural association with cinema and Working Title is the perfect partner as we aim to reinvent global premiere parties in unique locations.  For example, MARTINI® is one of a select number of global brands that can bring the glamour of Hollywood to Moscow in Russia for one of our MARTINI® WORLD PREMIERE PARTIES.”

MARTINI® has always been associated with the glamourous world of the Silver Screen.  In the 1960’s and 70’s many new films and their stars were launched at the MARTINI® Terrazzas in Barcelona, Paris, Milan, London and Sao Paulo. The recent association of MARTINI® with George Clooney and Jude Law highlights how MARTINI® mixes with global A-list celebrities.  MARTINI® is also recognised as James Bond’s drink of choice.

MARTINI®’s advertising campaigns have always had a cinematic appeal.  Recent commercials have been shot by renowned film directors such as Robert Rodriguez and François Girard further reinforcing the brand’s rightful association with the glamourous world of cinema and movie stars.

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