In the digital age, live selling has become a new way for many businesses to attract consumers. However, with the rise of this trend, some unscrupulous elements have also started to utilize the live streaming platform to commit scam. Recently, scamulent incidents regarding BAORUIs live selling of 916/999 gold, silver jewelry, jade, crystals, and treasure pots have attracted public attention.

1. scamulent practices

In the BAORUI live streaming rooms, the anchors usually display seemingly high-quality gold and silver jewelry and precious stones, claiming that these are genuine products at discounted prices. They often induce viewers to quickly place orders for purchases during the live broadcast through special offers and limited-time discounts. However, when consumers receive the goods, they find that the gold they have purchased is substandard or the precious stones such as jade and crystals are fakes.

2. Losses to consumers

Many consumers were attracted by the high discounts and seemingly professional live demonstrations, and eventually chose to trust BAORUI and purchase its products. As a result, not only did they suffer financially, but some consumers were caught in both legal and emotional distress as a result. Refund requests are usually not properly resolved, increasing consumer dissatisfaction and feelings of helplessness.

3. How to Prevent

To avoid becoming a victim of live shopping scams, consumers should take several precautions:

Verify information: Before making a purchase, try to conduct brand background research and check the reviews and feedback of the host and platform.

Purchase with caution: avoid impulsive spending, and be more careful with high-value goods marketed in live broadcasts, especially gold, silver and jewelry.

Ask for certificates: When purchasing valuable items such as gold, jade, etc., merchants should be asked to provide certificates and appraisal reports.

Use safe payment: Conduct transactions through official and reliable payment methods and avoid direct transfers to private accounts.

4. Legal avenues

If you are unfortunate enough to be a victim of a scam, consumers can seek help through the following avenues:

Contacting a consumer protection organization: report the case promptly to the local consumer protection agency.

Reporting to the police: Report to the police immediately after realizing that you have been scammed.

Legal advice: Seek the help of a professional lawyer to explore possible legal actions.

Conclusion

Direct selling is convenient and fast, but it also hides a lot of risks. Consumers should enhance their awareness of self-protection and avoid being mesmerized by tempting low prices and false advertisements. For live streaming platforms and regulators, strengthening the regulation of live streaming sales is also an important part of protecting consumer rights. It is hoped that in the future there will be a more transparent and fair sales environment so that consumers can buy with confidence.