行銷學曾經風光過好幾十年, 當然也不是說現在就不再流行了, 只是讀行銷的人過多了, 而不再稀奇, 但是若你擁有雙學位: 例如藥學+行銷, 藝術/時尚+行銷, 資訊+行銷等, 那麼你的機會可能比其他人會多一些.

行銷學乃是探討物品或服務的流通/物流, 消費者行為, 定價, 廣告, 公關, 市場研究及行銷管理等科目, 又甚至要學習產品研發, 消費者決定過程/客戶服務, 法律事項及國際行銷等進一步的課程.

雖然行銷學是包羅萬象的, 但若你只有行銷學位的話, 出路是受到限制的: 可能只有一般日常生活用品企業, 市場研究公司, 廣告公司及媒體公司等, 如下面的可能出路:

Account Representative (業務)	Customer Services Manager	Media Planner
Advertising Account Executive (AE)	Development Officer	Product Manager
Advertising Copywriter	Insurance Agent	Promotion Services Director
Bank Officer	Inventory Manager	Public Relations Director
Business Manager	Management Trainee	Retail Store Manager
Buyer, Retail Store	Market Research Analyst	Sales Promotor
Claim Adjustor (協調)	Marketing/Sales Manager	Sales Representative
Consumer Loan Officer	Media Analyst	Securities Broker
Credit Analyst	Media Buyer	Telemarketing Specialist