The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad @推薦@
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售價:1050
作者：CUSUMANO, MICHAEL A. 出版社：SIMON & SCHUSTER 出版日期：2004年03月02日 語言：英文 ISBN：074321580X 裝訂：精裝
內容簡介TOPTHE CO-AUTHOR OF MICROSOFT SECRETS LINKS ISSUES RELATED TO STRATEGY AND ORGANIZATION TO THOSE OF MANAGING TECHNOLOGY, ARGUING THAT COMPANIES MUST CHOSE A BUSINESS MODEL THAT WILL CAPITALIZE ON GOOD TIMES AND SURVIVE MORE DIFFICULT PERIODS, AND PRESENTING THE SUCCESS STORIES OF SUCH COMPANIES AS IBM, TOSHIBA, AND MOTOROLA. 25,000 FIRST PRINTING.
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