作者：MIDDLETON, SIMON 出版社：JOHN WILEY & SONS INC 出版日期：2010年06月15日 語言：英文 ISBN：9781907312427 裝訂：平裝 內容簡介TOPYOU DON’T NEED A MARKETING DEGREE OR INTENSIVE TRAINING TO BUILD AN ATTENTION-GRABBING BRAND; YOU JUST NEED THIS BOOK - AND 30 DAYS.SIMON MIDDLETON SHOWS YOU HOW TO CREATE, MANAGE AND COMMUNICATE YOUR BRAND PROFOUNDLY AND EFFECTIVELY, IN JUST 30 DAYS, BY FOLLOWING 30 CLEAR EXERCISES. HOW YOU WORK THROUGH THE BOOK IS UP TO YOU, THE RESULT WILL BE THE SAME: AN AUTHENTIC, COMPELLING, AND HIGHLY DISTINCTIVE BRAND THAT WILL ATTRACT AND ENGAGE CUSTOMERS AND FANS. YOU WILL LEARN HOW TO:ESTABLISH YOUR BRAND VALUES AND POSITIONINGGET THE ALL-IMPORTANT NAME RIGHTBRING YOUR BRAND TO LIFETURN YOUR CUSTOMERS INTO YOUR ADVOCATESMANAGE YOUR PR AND USE YOUR MARKETING BUDGET WISELYINSPIRE YOUR STAFF TO LIVE THE BRAND TOODEAL WITH PROBLEMS WHEN SOMETHING GOES WRONGBRANDING ISN’T ABOUT FUNKY LOGOS AND EXPENSIVE ADVERTISING. YOUR BRAND IS WHAT YOUR COMPANY MEANS TO THE WORLD. GETTING THAT MEANING RIGHT IS THE MOST IMPORTANT THING YOU CAN DO IN BUSINESS.’PASSIONATE AND PERSUASIVE, SIMON MIDDLETON HAS A NATURAL INSTINCT FOR UNCOVERING THE WOW! FACTOR IN EVERY BRAND.’ DAWN GIBBINS MBE, VEUVE CLICQUOT BUSINESS WOMAN OF THE YEAR AND STAR OF CHANNEL 4’S THE SECRET MILLIONAIRE
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