The Strategy and Tactics of Pricing (PNIE)(5版) ↓首賣↓
2017/07/27 01:07:32瀏覽14｜回應0｜推薦0
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售價:1083
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詳細資料ISBN：9781292023236 叢書系列：定價策略 規格：平裝 / 312頁 / 普通級/ 單色印刷 / 5版 出版地：台灣 內容簡介 FOR UNDERGRADUATE INTRODUCTION TO MARKET PRICING COURSES.A COMPREHENSIVE AND PRACTICAL, STEP-BY-STEP GUIDE TO PRICING ANALYSIS AND STRATEGY DEVELOPMENT.THE STRATEGY AND TACTICS OF PRICING SHOWS READERS HOW TO MANAGE MARKETS STRATEGICALLY—RATHER THAN SIMPLY CALCULATE PRICING BASED ON PRODUCT AND PROFIT—IN ORDER TO IMPROVE THEIR COMPETITIVENESS AND THE PROFITABILITY OF THEIR OFFERS.THE FIFTH EDITION CONTAINS A NEW CHAPTER ON PRICE IMPLEMENTATION AND SEVERAL UPDATED EXAMPLES ON PRICING CHALLENGES IN TODAY’S MARKETS.
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