IED 品牌管理科系 影片簡介

IED Management Lab Milan presents the new edition of the Master in Brand Management and Communication, a program addressed to shape a new cross-disciplinary professional with considerable integrated expertise, able to organize and manage increasingly complex communication projects.

The participants of the Master will explore the various contexts related to brand production and brand strategic communication through the analysis of the skills the different roles require: Brand Manager, Account Planner, Strategic Planner, Media Research Planner, Project Manager and Strategic Designer.

Target
Students who graduated in arts, social, economic and scientific faculties; students with a Diploma in creative areas both in italian and in foreign project schools; and all the professionals having at least two years of experience in this field.

IED管理實驗室的品牌管理與傳播碩士，米蘭提出了新的版本，一個方案解決塑造一個新的跨學科專業具有相當的綜合性專業知識，能夠組織和管理日益複雜的通信項目。

與會者將探討各種情況下相關的品牌生產和品牌戰略溝通，通過分析不同的角色需要的技能：品牌經理，帳戶規劃，戰略規劃，媒體研究計劃，項目經理和戰略設計師的主。

目標
學生畢業，藝術，社會，經濟和科學學院，創意產業範疇，無論是在意大利和國外項目學校文憑的學生，以及具有至少兩年的經驗在這個領域的專業人士。


觀看video : http://www.ied.edu/milan/management-school/master-courses/brand-management-and-communication/CPA1786E