Anchorage-eg the copy text anchors (ie fixes to one spot) the meaning of an image in a print advertisement. Anchorage of an image's meaning can occur not only through words, but, say, through the juxtaposition of two images.

http://www.bergoiata.org/fe/Alaska2/Anchorage.jpg

http://alaska.org/anchorage/images/anchorage_market.jpg

http://www.scdf.gov.sg/images/general/press_clippings/2005/May/260505_TODAY_ntuc_fairprice_advertisement.jpg

Jason Moore, a reporter with KTUU the NBC affiliate in Anchorage, produced a story about our parody, "Big Wild Anchorage".

http://www.youtube.com/watch?v=4Rrr9yK82W4