No, you genuinely don't inevitability a logo for your business; a logotype is unequivocally not a must-have for your business, if you don't prudence for your clientele to think you. After all, you are not as big as McDonalds or Sony or Nike and neither do you daydream to be a big business, right? You don't nurture if your consumers devise of your business, as a one off venture, isn't it?