As a response to the recent stay at home period, in July 2020, Google has announced new features on responsive display ads. The new features improve the look and feel of responsive display ads with new creative layouts, automatically generated video, and more engaging ads to drive online sales.

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Automating image enhancements with attractive designs

Google now offers 3 new responsive display ad layouts that use automated image enhancements including smart image cropping and text overlays. The features help you showcase your brand’s products and impress customers with more impactful and engaging visuals. 

In deriving the new design templates, Google test over 150 new responsive ads layouts every year, takes into account the right balance between performance and aesthetics. Below is an example showing the new layout design templates.

Automating videos creation based on existing texts and images

Google’s previous researches show that over 60% of shoppers say online videos have given them ideas or inspiration for their purchase, and that adding video to your responsive display ads can help generate in 5% more conversions at a similar CPA.

As a great help for digital marketers who have limited resources, this new feature by Google helps generate more with less. Now, Google can automatically create video ads for you by using your existing image and text assets.