字體：小 中 大 |
|
|
|
| 2011/07/27 16:59:14瀏覽265｜回應1｜推薦8 | |
| The five types of customers who can help your firm innovate: - Lead customers: people who invent new solutions by themselves - Contributors: those who are happy to donate their work to help - Consultants: people with deep expertise who offer insights - Guides: people who help others solve their problems - Promoters: enthusiasts about your brand and your products The five steps of customer-led innovation: - Identify and watch your lead customers - Provide your customers with tools to use - Build and nurture customer communities - Empower customers to show off their stuff - Let customers engage in peer production The five core competencies: - Story-telling - Building vibrant customer communities - Facilitating customer co-design projects - Opening up your development processes - Mastering peer production and peer promotion The five pitfalls: - Brand equity erosion - Unanticipated consequences of customer behavior - Business models that rely on intellectual property protection - Don’t build your business around customer lock-in - Avoid commodity pricing |
|
| ( 知識學習｜商業管理 ) |
